Purple Shampoo

Brassiness showing up before your next salon appointment? This is where purple shampoo earns its shelf space.
It uses violet pigment to balance warmer yellow tones while still functioning as a proper cleanse.
Best for blonde, bleached, highlighted and silver hair.

A pigment-based shampoo that uses Violet 23 to visually counter yellow and brassy tones in blonde, bleached, highlighted and silver hair. Humectants including xylitol derivatives, Sodium PCA and panthenol help support softness and hydration while the shampoo cleanses and tones.

Skin Type: Normal to Oily Scalp, Color-Treated Hair
Concerns: Brassiness, Yellow Tones, Color Maintenance, Dull-Looking Blonde or Silver Hair
Not Ideal For: Untreated dark hair with no yellow or brassy tones, very dry or highly porous hair that is sensitive to frequent cleansing, or fragrance-sensitive scalps.

Wet hair thoroughly and work the shampoo evenly through the lengths, focusing on areas with visible yellow or brassy tones. Leave on for around 5 minutes for more porous hair and up to 10 minutes for lower-porosity hair, then rinse thoroughly and follow with conditioner. Use up to 2 times a week, alternating with your regular shampoo. Avoid overuse, as frequent toning can leave very light or porous hair looking overly cool or feeling dry.

Aqua, Cocamidopropyl Betaine, Sodium C14-18 Olefin Sulfonate, PEG-7 Glyceryl Cocoate, Xylitylglucoside, Anhydroxylitol, Maltitol, Xylitol, Pelvetia Canaliculata Extract, Sodium PCA, Ethylhexylglycerin, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, Panthenol, Perfume, Guar Hydroxypropyltrimonium Chloride, Violet 23, Tetrasodium EDTA, Citric Acid, Coumarin, Limonene