MRP: the printed price

MRP (Maximum Retail Price) is the highest price a product can legally be sold at, printed on the packaging. Anyone charging above MRP is breaking the rules; anyone selling suspiciously far below MRP is worth a second look: deep-discount “originals” on marketplace sites are where counterfeits live.

BYOUT’s position: we sell at MRP. We don’t do fake-discount pricing where the “original price” was invented so the sale price looks generous. If something costs Rs. 2,400, it costs Rs. 2,400.


The BYOUT Library is educational content, not personalised medical advice. For persistent or severe skin concerns, a dermatologist beats any article, including ours.